After GoPro and DJI launched their direct competitors to the X5, Insta360 strikes back with a lighter, more affordable 360° camera that’s packed with flagship-level features. The new Insta360 X4 Air delivers stunning 8K 360° video performance combined with AI-powered tools that make content creation effortless. Designed for creators who value both portability and performance, the X4 Air captures life as it truly happens — spontaneous, immersive, and authentic.
Not officially confirmed, but it’s widely speculated that the main hardware of the Insta360 X4 Air was originally designed for the Antigravity A1 drone. To stay competitive and not lose ground to rivals, Insta360 appears to have repurposed this advanced platform into a handheld 360° camera — bringing high-end imaging technology into the hands of budget-conscious vloggers and creators.
For over five generations, Insta360’s X Series has set the benchmark for 360 imaging, combining intuitive design, refined image quality, and powerful software that make immersive storytelling accessible to anyone. X4 Air carries that legacy forward, redefining portability and creative freedom.
Insta360 X4 Air: Sharper, Smarter, and Smoother — Everyday Upgrades That Truly Matter
X4 Air takes everything creators loved about X4 and makes it lighter, smarter, and more intuitive. The upgrades focus on real-world performance rather than numbers, improving image quality and ease of use in every scenario.
Larger 1/1.8-inch sensors deliver crisper 8K footage with a 134% increase in pixel area per frame vs. X4, capturing better detail and more vivid color straight out of the camera. One of the biggest leaps comes from AdaptiveTone, Insta360’s intelligent exposure algorithm. AdaptiveTone analyzes light from both lenses independently to balance brightness and color across the full 360 image, protecting skies and shadow detail without heavy color grading.
Working in tandem is Active HDR. Now available up to 8K30fps, it boosts dynamic range in real time for lifelike highlights and shadows, even in challenging lighting. Portrait Mode complements this by automatically detecting faces and adjusting brightness and color to deliver smooth, natural skin tones without heavy editing. And when the light fades, enhanced algorithms and noise reduction keep night shots clean and detailed, producing vivid, usable footage long after the sun sets.
Durability gets an upgrade, too. X4 Air features user-replaceable lenses with an ultra-hard optical coating that doubles drop resistance compared to the original Insta360 X4. Lenses swap in seconds if scratched, while optional lens guards add protection without glare. Waterproof to 49 feet (15 meters) and equipped with Insta360’s leading FlowState Stabilization and 360° Horizon Lock, X4 Air is ready for any adventure.
Portability Meets Performance for Creators on the Move
Weighing just 165 grams, X4 Air is Insta360’s lightest-ever 8K 360 camera. It is built for the street, the trail, and everyday use, an ideal entry point for anyone looking to explore 360 storytelling for the first time. Dual 1/1.8-inch sensors and advanced image processing capture rich 8K detail and natural colors, while a sleek, travel-friendly body slips easily into a pocket or backpack.
“X4 Air is about capturing life as it happens,” said Max Richer, VP of Marketing and Co-Founder at Insta360. “It lets creators stay present while capturing everything around them. It’s for anyone who wants to film real life without the weight or complexity—a lighter, simpler way to tell stories.”
Your All-in-One Creative Companion
Real life doesn’t pause for perfect framing, and neither does X4 Air. Its dual fisheye lenses capture every angle, so you can stay at the moment while the camera records it all. Later, you can easily reframe footage in the Insta360 app to uncover new perspectives and share moments you didn’t even know you caught.
Designed to replace an entire kit, X4 Air lets you film sweeping 360 views, immersive 4K@60fps POVs, smooth walk-and-talk vlogs, and dynamic drone-like shots with the Invisible Selfie Stick—without the bulk or setup. For added flexibility, InstaFrame Mode records both a shareable flat video and a full 360 version simultaneously, so you can post immediately and still have complete freedom to re-edit later.
Smarter Control, Simpler Shooting, Instant Sharing
X4 Air is built to keep creators at the moment, with intelligent tools that make capturing easier than ever. Twist to shoot lets you start or stop recording with a twist of the selfie stick, no need to fumble for buttons or screens. Gesture Control recognizes quick hand signals for taking photos or videos—ideal for group shots or when the camera’s mounted out of reach. And with Voice Control, you can command the camera hands-free, so you never have to break focus or stop the action.
Whether you’re skiing, cycling, or simply recording with friends, X4 Air makes shooting effortless, giving you full creative control even when your hands are busy.
With Insta360+, the integrated cloud service, creators can back up footage automatically, edit from any device, and share their favorite moments instantly via a customizable link. Interactive 360 playback lets friends, family, and followers explore scenes as if they were there with you. Footage stays safe and ready to share, whether from your phone, tablet, or desktop. For a limited time, every X4 Air purchase includes a free one-year Insta360+ subscription with 200GB of storage.
Pricing, availability, and color options
Insta360 X4 Air is available starting October 28 in Graphite Black and Arctic White from store.insta360.com, Amazon, and select retailers, with US and Canada availability coming soon. The Standard Bundle retails for US$399.99, while the Starter Bundle, including a 114cm Invisible Selfie Stick, Lens Cap, and extra Battery, is priced at US$439.99. Both include a complimentary one-year Insta360+ subscription for a limited time.