Insta360 Launches $499 X4 8K 360° camera with powerful AI chip

See the world from all angles with the new X4 360° camera

Insta360 X4

Insta360 officially released their 4th generation 360° camera for content creators today. Much-anticipated 8K 360° video, plus 5.7K60fps and 4K100fps, add unparalleled image quality to the endless creative possibilities of 360° capture, including the ability to “shoot first, point later” and the Invisible Selfie Stick effect. X4 also doubles as a traditional action cam, with its Single-Lens Mode now upgraded to smooth, ultra-wide 4K60fps.

This premium imaging arsenal is supported by a powerful 5nm AI chip, a smart control system with features such as Voice and Gesture Control, and vastly improved battery performance with a 135-minute run time. AI-powered shooting and editing features make capturing and sharing unique, creative shots easy. New, removable lens guards for X4 will also be a welcome addition, providing convenient, robust protection and peace of mind.

All this in a tough, pocket-sized device makes X4 the new, essential tool for action enthusiasts, casual creators, and professionals alike. In terms of design, the new X4 follows its predecessors.  The Insta360 X4 has two 6.7mm lenses in front of 1/2″ image sensors. The camera measures 46×123.6×37.6mm and weighs 203 grams. Its built-in 2290mAh battery allows 75 minutes of runtime when the highest resolution is selected or 135 minutes at 5.7K@30fps.

Incredible third-person views in 8K and high-res slow motion

8K@30fps is the highest resolution ever for a 360° action cam, and it looks incredible! With 360° video, creators can choose any angle after filming (reframing), like going back in time and pointing the camera! This makes X4’s 8K resolution a real game-changer because the footage remains incredibly detailed and sharp, even after reframing– perfect as high-quality, standalone clips or for seamless integration into any edit.

And the upgrades don’t stop there. 60fps 360° video is now available at 5.7K for action shots or slow motion for smoother, sharper images. There’s also a new 4K100fps setting for glorious, cinematic shots at 4x slow-mo.

Whatever the resolution or frame rate, 360° shooting with X4 offers unique benefits like the Invisible Selfie Stick effect, creating impossible third-person views that look like they were shot on a drone or with a personal camera crew! That extends to photos too, with X4 capable of 72MP 360° photos, now with built-in AI denoising.

With Me Mode, X4 can automatically frame the subject in the shot while keeping the selfie stick invisible. Now, at a whopping 4K30fps (up from 1080p with X3) or 2.7K120fps, that means ready-to-share flat video clips with zero reframing!

X4 mounted in front of a car

Insta 360 X4: Delicate in action, rugged in design

  • [Removable Lens Guards] A key upgrade for X4. Easy to apply and remove at a moment’s notice. Two options include Standard Lens Guards (free with the camera) or the Premium Lens Guards, made with tough, scratch-resistant, tempered glass for action-ready ruggedness.
  • [2.5″ Corning® Gorilla Glass® Touchscreen] Bigger, tougher, and super responsive for on-the-go use.
  • [135-Minute Run Time at 5.7K30fps] A huge new 2290 mAh battery offers a genuinely impressive 67% longer run time than its predecessor, the X3.
  • [Seriously Waterproof] Take X4 down to 33ft right out of the box, or for seamless 360° underwater stitching, try the Invisible Dive Case for shooting to 164ft.
    Cold-Weather Resistant – Handle temperatures as low as -4ºF (-20ºC) easily.

Insta 360 X4: Creativity made easy

No matter what you’re into, the Insta360 X4 camera makes it simpler than ever to capture incredible footage!

Got the camera mounted out of reach? No problem! Use hand gestures to start/stop shooting or take a photo (known as Gesture Control), or use voice commands courtesy of Voice Control 2.0.

Timed Capture lets you schedule X4 to automatically power on, record, and shut itself off. Perfect for capturing a sunrise without having to wake up!

X4’s creative shooting modes have also had some major upgrades:

  • Bullet Time – our signature Matrix-like slow-mo shot, now up to 5.7K120fps or 3K240fps.
  • 8K TimeShift – a mind-bending hyperlapse in sensational 8K resolution.
  • 11K Timelapse – watch time fly and capture the magic in-between moments.

Other fun tools to try with X4 include the Motion ND effect, which adds cinematic motion blur without an ND filter. For runners and riders, try overlaying data like GPS, speed, and power from your Garmin device or Apple Watch in your video, with a choice of interactive stats dashboards (applied in the Insta360 app).

Insta360 X4 mounted on a stand up paddle

Smart, AI-powered editing.

The Insta360 editing suite has options for creators of all levels, from one-tap, zero-effort AI edits to fully customized manual editing.

Reframing in the Insta360 app has two upgraded options. With Quick Edit (formerly known as Snap Wizard), move your phone or use the virtual joystick to point the camera. Editing your 360° video is now easier than playing a video game and just as fun! The reframed clips are immediately saved and ready to share!

For a fully hands-off approach, try AI Edit. Insta360’s algorithm handles the entire reframing process faster with improved subject detection. The Insta360 app also has Shot Lab, where creators can find 30+ viral-worthy effects that can be edited in just a few taps.

For creators who prefer a desktop workflow, the recently updated Insta360 Studio is a highly flexible editing tool for seriously clean, ready-to-share edits at maximized resolution, compatible with 360° footage and regular flat images.

Your companion on two and four wheels

Insta360 X4 sports a host of features that enhance the experience for motorcyclists. Auto Dash Mode and Loop Recording transform X4 from an action camera to a fully loaded dashcam. With Auto Dash, X4 can automatically power on and start recording as soon as you start riding. Once mounted, X4 can enter Loop Recording Mode to automatically record a pre-determined segment while continuously overwriting files to save time and card space.

When paired with a Garmin device or Apple Watch, you’ll also have the option to add unique data and overlays to your footage in editing. This includes GPS data, elevation, speed, and more!

Technical parameters

  • Aperture: f/1.9 (equivalent for 35mm format: 6.7 mm)
  • Image : 72 Mp (11904×5952) or 18 Mp (5888×2944)
  • Video: 360 – 8k/30fps, 5.7K/60fps, or 4K/100fps
  • Max. video transfer rate: 200Mbps
  • Battery: 2290 mAh / 8.82Wh
  • Charging time: 60 min (charge to 80% in 36 min)
  • Operating time: 70 min – 8K ; 100 min – 5.7K
  • Bluetooth: BLE 5.0
  • Wi-Fi: 2.4GHz, 5GHz 802.11a/b/g/n/ac
  • Dimensions: 123.6x46x26.3mm
  • Weight: 203g

Pricing and Availability

Insta360 X4 is available worldwide from 16th April 2024, priced at US$499.99 (559.99 euro). Check out the manufacturer’s Official Store for more information and to order. Besides the standard pack, you can opt for ten other bundles, including “”No drone, No problem bundle” with a 3 meter selfie stick.

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